You may have read articles speaking of the best times and days to publish posts on Facebook and other social networks. But is there any real merit to these claims? The data collected from Facebook help brands to determine when the best times are to post their content. Even social media marketing companies use similar … More Is there a Perfect Time of Day to Post On Facebook?
The way we communicate today is a lot different than it was just a couple decades ago. We spend less time talking and more time texting. This is done using smartphones and computers, particularly through social media networks. Social media has definitely impacted various areas of our lives, such as how we group up with … More 3 Ways Social Media Has Improved the Tourism Industry
Giving your website a makeover can help your business branding and reputation. Times change, which may require updates to your core design. For instance, if you don’t already have a responsive design implemented, then this calls for an immediate redo. Also, you may find that a different layout could help attract more traffic and get … More Redesigning Your Website? Here’s an Action Plan
Online video consumption is at an all-time high. It almost seems consumers would rather watch their content than read it. Of course, this doesn’t mean you should fore go writing blogs and articles, but instead should incorporate video marketing into your overall content strategy. Doing so will enable you to reach more people faster and … More Are these Mistakes Hurting Your Video Marketing Campaigns?
If you haven’t already started implementing a mobile marketing strategy, then this is definitely the year you need to start. Putting together such strategies is seamless when you have an internet marketing agency on your team. Mobile devices are taking over the digital realm, which means all brands need to have a content and advertising … More Is Your Mobile Marketing Strategy Prepped for 2017?
In marketing, money isn’t the only currency that makes the world go round. You have user engagement, clicks, backlinks and a variety of other highly important tools and metrics that help your brand. But when it comes to the top currency that every company needs, these don’t come close. In fact, the top currency can … More The Number One Currency that Dictates Your Marketing Success
Increasing visibility of your brand can be done more efficiently when you have the help of those with large followings. Industry influencers are connecting with millions of people, using various types of social media networks. The issue with getting their attention is that everyone is vying for it. Every brand in the industry is spamming … More Tips for Building a Circle of Micro-Influencers
Wouldn’t it be great if all the content you created attracted your ideal audience and it converted them into loyal paying customers? This is a far-fetched goal, but this is exactly what you should be aiming for. Each and every piece of content written by your brand should be designed to attract your target market … More Quick Fixes that Can Improve Your Content Marketing Efforts
Brands that are using the web as their marketing playground know how important it is to stay abreast of industry trends. We saw how quickly the internet marketing landscape can change with just one single search engine update (Penguin and Panda, anyone?). Changes in search engine algorithms and user habits play a major role in … More What’s in Store for Digital Marketing in 2017?
It’s very important to have the right people in your circle of influence. Knowing the right people can help you expand your business and brand. It’s how some of the best companies are still around today. The idea is to use the influence of others to reach larger audiences within your target market. Once your … More Grow Your Circle of Influence Using Twitter