Internet marketing is a powerful force, but only if you know how to put it to use. There are a lot of small businesses that fail because they fall for common myths. It’s important to stay on top of the latest Internet marketing trends, but it’s also important when to call B.S. for what it really is – B.S. If you’re not an SEO agency, you likely don’t know the difference between the truth and the lies. That’s why it’s a good idea to work with an Internet marketing agency.
The following myths have been debunked, so make sure you’re not still falling for these old tricks.
More Clicks the Better – No Matter Where they Come From
This is one flaw that is seen in SEO and PPC campaigns around the Web. Going after high-traffic keywords, even the ones that have lower relevancy, is one of the top ingredients in the recipe for disaster. Sure, it’s possible to get thousands of views overnight, but it doesn’t mean anything if it’s coming from the wrong audience. If anything, you’ll get a higher bounce rate.
What Worked for Them Will Work for Me
This attitude will also quickly kill your Internet marketing campaigns. Ask any SEO agency and they’ll tell you too – online marketing isn’t a one-size-fits-all ordeal. It requires careful planning, which means each company should have its own unique strategy.
Selling it Cheaper Will Guarantee Sales
If only this were true! But it isn’t. Being the best priced in town isn’t going to win over loyal customers of already-established brands. You have to do a lot more to get today’s consumers to cross over. You have to go out of your way to prove that your product or service is highly valuable and more cost-effective, if you want people to pay you any mind. And you have to do this using all venues possible, including social media, blogging, outreach programs and so on. Companies that offer content and social media marketing services can be very helpful with brand building efforts.
All I Need is a Really Good Website
Any business that believes this is going to find out things the hard way. Although a great website design is important, it doesn’t make up even half of the online marketing battle. There is so much more to attracting consumers and retaining them. If you haven’t realized that by now, then it’s really time to consult with an SEO agency.