When you have a strong presence on social media, your chances of gaining a big following is more likely. This is what every brand is striving for, but seems to fail at. What does it take to ramp up your social media profiles, so that they make online reputation management a breeze? Companies that offer social media marketing services are always looking for new and improved ways to increase their reach on various platforms, so it’s a good idea to consult with them.
One of the top reasons social media marketing campaigns fail is because of a poor strategy and execution. Social media isn’t really that difficult – you just need to use common sense, as well as the basic fundamentals, then go from there.
The following tips have been used in winning social media campaigns, so maybe it can help your brand too!
Make Sure You’re Adding Value
Brands are eager to spread the word about their awesome products and services, but not everyone thinks your products and services are great – at least, not yet. This is why you need to focus on delivering value to your audience before you begin advertising to them. All of your posts should include helpful tips, relevant news and in the mix of it all, you can promote sales, discounts and product launches.
Reach Out to Social Media Influencers
Developing your own social media following is hard at first, which is why it’s recommended that you leverage the following of those who already have a big audience. You need to find social media influencers within your industry and reach out to them. Focus on building a relationship with them before you start asking them favors. Eventually, they may agree to promote your brand, publish a post or share a post you have on your blog or social media page.
Consider Using Paid Ads
Organic reach isn’t what it once was – if you really want to grow a following quickly, then paid social media ads are the way to go. Facebook, Instagram and other networks are playing around with their algorithms, making it so that you have more control over who your ads are seen by – but for a price. This price is pretty affordable for the ROI it can yield for your business and online reputation management strategy. Facebook allows you to narrow down your ad reach by pinpointing the demographic, geographic location and interests of your desired audience.
Create a Posting Schedule that’s Consistent
As they say – out of sight, out of mind. This concept is the reason why you want a social media strategy that consists of regular postings. Of course, you don’t want to bombard your followers with messages, so you need to find a middle ground. It will take a bit of testing to figure things out at first. People want to hear from you, but not too often and they accept promotional content, but has to be kept to a minimal. As long as your focus is on adding value to their lives, you should be okay.
Engage with and Address Users Quickly
Social media has become the new portal for customer service. Be prepared for customers and prospects to reach out to your brand through these venues, and when they do, you need to make sure they are addressed promptly. This goes for complaints in the comments, as well as private messages. Facebook measures how long it takes for you to reply to messages and will display this once you’ve proven to be quick. This is good because it can potentially bring in additional leads.
Don’t underestimate the power of a great social media marketing campaign and what it can do for the management of your online reputation.