Every marketing strategy you implement should yield some sort of return on investment. If it doesn’t then it’s a waste of time, money and effort that could otherwise be used elsewhere. Any reputable agency that offers SEO services will tell you the importance of social media for an Internet marketing campaign. Both Search Engine Optimization and social media work seamlessly together, since your rankings in Google and other search engines are affected by your activities on social media.
If your social media plan isn’t generating results, then consider using the following strategies to boost your ROI.
Ensure You’re Using the Right Channels
There are a lot of different social networks to choose from, which means you can’t be everywhere at once. Nor do you have to be. Just find out where your audience likes to hang out and make sure you’re there as well. Research your industry to see whether a blend of different channels would be more effective than relying solely on one.
Generate Relevant Content
Once you’ve found out where your audience spends majority of their time, it’s time to begin posting high quality content. The posts you make should be highly relevant to your target customer or it will go ignored. Try mixing it up with different forms of content, like videos, images, infographics, memes and interviews.
Use Competitive Research to Adapt Your Strategy
You can learn a lot just by looking at what your competition is doing. Sometimes, reviewing why their campaigns are succeeding can help you to perfect your strategy. Be innovative and find ways to do things better.
Ensure Your Team is On Track
This is important whether you decide to hire an SEO agency or have an in-house social media expert. Set goals and monitor the methods being used to see what needs to be changed. Don’t hesitate to eliminate ineffective activities.
Try to keep in mind the 80/20 rule, which means 80 percent of your posts should be informational and 20 percent should be promotional. This provides a nice balance of giving your audience what they want and hopefully getting something in return.
Drive User Engagement
Every customer wants to be seen and heard by the brands they communicate with. If you see comments being posted, respond even though they’re not asking a question or making a complaint. Acknowledgement alone can give you major brownie points.
It’s time to give your social media strategy a boost – consider working with an SEO agency to formulate a plan for your brand.