It’s never too early to start working on your holiday season marketing strategy, but it can definitely be too late. It’s summertime, but it’s the ideal time to start revving up for the fall holidays. Likely, there are multiple areas of your Internet marketing that needs tweaking, such as your website. An SEO agency in Los Angeles that offers Web design services can be used to analyze your current website.
A lot of Los Angeles businesses mistakenly overlook their Web design as a key component in their online marketing. This is where all of the people you market to end up, so it makes sense to do what you can to make sure it’s up to par. A properly working website and a strategy is needed to ensure your holiday season is as profitable as possible.
Things to Focus On
Aside from the navigation and overall look, there are other factors that will make or break your website. You can acquire the services of an SEO company to assist you with pinpointing these common pitfalls. Let’s review some of the issues many business owners battle with during the holidays that could actually be prevented with early planning.
Poor Search Engine Optimization
Noticing an odd drop in website traffic? You can review your analytics to see whether this happens every year or if something more sinister is at play. It’s important to consider all possibilities when trying to figure this out. If it turns out to be your SEO, then it’s a good time to start reworking your strategy. This can be done with the help of an SEO company in Los Angeles.
Site Load Speed is Sluggish
Today’s shoppers are looking for instant gratification – if your site is slow, then you can expect people to leave at the gate. This will send your bounce rate soaring and your SEO rank sinking. It’s a simple fix that can be done with the assistance of an SEO agency.
Insufficient Promotional Content
You should have some idea of what type of sales you’re going to offer during the holidays, so you can plan your content around them. You’re going to have enough on your plate at this time, so it’s best to start planning now. You can hire an SEO agency to handle the content marketing calendar, writing and publishing for you.