You may have read articles speaking of the best times and days to publish posts on Facebook and other social networks. But is there any real merit to these claims? The data collected from Facebook help brands to determine when the best times are to post their content. Even social media marketing companies use similar data to figure out when to publish on Facebook.
For the most part, the best times to post on Facebook are believed to be:
- Between 1 pm and 3 pm on Thursdays and Fridays
- 8 pm on Thursdays
- In the early afternoon on Saturdays and weekdays
- Between 1 pm and 4 pm later in the week and weekends
- Off-peak times
These time frames were concluded by data collected by brands like Hubspot, Buzzsumo, Buffer, TrackMaven and CoSchedule. While these studies hold some weight to them, it doesn’t necessarily mean they will work for you. This is why it’s essential to do your own data mining during your campaigns. If you can’t, you can hire social media companies in Los Angeles that offer these services.
Determining the Best Times for Your Brand
There are various factors that play a role in determining the best times and days you should post on Facebook. For instance, your industry, where your customers live, when they’re online and whether you’re sponsoring your posts, will all play a part in identifying the best time frames to post.
Another thing to consider is the competition. Not only are you competing with other brands, but the family and friends of your audience. Each time they log onto their account, they are bombarded with stories on their feed posted by everyone they follow. Those who have a large amount of friends can have as many as 1,500 posts to wade through each day they log on.
The key is to keep watch of your data to see what it’s telling you. When do you notice you have the most views and engagement? Is there a pattern you can identify? The insights feature on Facebook will reveal all sorts of key information about your audience. Make sure to analyze this data to see when your audience is online and at what times they’re the most active. You just may find your particular group is active at times that aren’t listed above.
If you’re having a hard time wading through all the data and making sense of it, consult with social media marketing companies that have the expertise and skill to do it for you.