Wouldn’t it be great if all the content you created attracted your ideal audience and it converted them into loyal paying customers? This is a far-fetched goal, but this is exactly what you should be aiming for. Each and every piece of content written by your brand should be designed to attract your target market and entice them to engage. However, if this isn’t the result you’re seeing, then it’s time to revamp your strategy. You can work together with an SEO agency in Los Angeles to analyze your mistakes and formulate a new plan.
The following are some of the ways you can start improving your content marketing today.
Write Lengthier Pieces
Content marketing experts have tested different article lengths to determine which perform the best. Time and time again, studies reveal that the longer pieces reign supreme. However, the actual word count isn’t as important as meeting the needs of your readers. The best length for your articles will depend on the topic, the audience and where it’s being promoted.
According to SerpIQ, 1,500 words is the optimal length, while Searchmetrics states that content between 1,100 and 1,300 performs best. If your blog posts are shorter than this, then you may find that it doesn’t get rankings, shares and other forms of engagement. Of course, this isn’t written in stone. There are pieces that are beneath 1,000 words that have gone viral – it’s all about how informative, relevant and well-written your pieces are. But when all else fails, try beefing up your content.
Write Original Pieces from Your Point of View
Most industry articles are rehashed over and over again, making them feel watered down. If you want your content to stand out and stand a chance of being shared by your audience, then it needs to be distinctive. Implementing the voice and opinions of your brand into the piece can greatly help. This is one way around writing content on topics that have been written about thousands of times. The only other option is to try and find topics that have not been discussed or haven’t received much attention.
Coming up with topic ideas can be difficult. You can hire an SEO agency in Los Angeles to help select the best ideas for your pieces.
Make Sure You Have a Plan
Consulting with a business development expert can be very helpful when you’re trying to create a marketing plan for your company. Your content is the voice of your brand, which means it needs to resonate with your company, as well as your target audience.
The blogs and articles you write should be consistent in quality, voice and relevance. Otherwise, you risk losing readers and their loyalty to your brand. When this happens, your traffic will start to decrease, as well as the engagement. You can work together with an SEO expert to determine the best strategy going forward.
Implement a Search Engine Optimization Strategy
Hopefully, you have some type of optimization strategy in place. If not, it’s best you bring aboard an SEO agency in Los Angeles to help you devise a plan and implement it. Optimizing your content for search engines is key to boosting your traffic. Your website also needs to be optimized, which can be done with the assistance of a web design expert in Los Angeles. There are both onsite and off-site optimization that needs to be done to ensure it gets ranked accordingly.
It can be very frustrating when your content isn’t performing as best you think it should. With a great strategy that is consistently carried out, you can witness an increase in traffic, engagement and potentially, conversions.