How to Use Psychology to Improve Your Online Marketing

Marketing has changed from being a way to talk at consumers to talking with consumers. The social turn online marketing has brought forth has improved advertising on multiple fronts. When social media was born, it opened the doors for brands to take advantage of this new concept. Many brands have successfully used social media and online marketing for their reputation management. However, there are others who really struggle with launching campaigns online, especially on social media.

There’s so much going on on these platforms, which makes it hard to be heard and seen. However, this isn’t impossible to do, especially when you have the assistance of online reputation management services.

There’s psychology behind the way people interact with brands and each other online. If you can master this, then you can improve your online marketing substantially.

Emotions Are Contagious

Social media offers an emotional experience for all users. It can incite anger, happiness, inspiration and sadness. This makes it a great, but dangerous tool. It’s important to take to social media consciously, so you don’t mistakenly cause an uproar you weren’t prepared for. We’ve seen various brands mistakenly offend users in a way that tarnishes their brand identity. In order to battle or prevent this, you need a solid online reputation management strategy in place.

Be careful about the posts you share on social media. Every piece of content should be well-though-out and planned. If possible, keep everything on a possible note.

Make a Great Impression with Your Profile Photo

Having a face portrait to represent your brand on social media pages can help humanize your company. Consumers tend to trust brands that have a human face over one that boasts a logo. According to a study published inside Psychological Science, people draw conclusions about others based on their photo – and this conclusion is made within 40 milliseconds. This means the photo you choose for your brand pages should be professional, friendly and inviting. Wearing a smile is a lot better than wearing a stern look. You can look up this study to see how facial expressions can impact the trustworthiness of a picture.

Most People Share Content Selectively

Only a quarter of social media users share everything or most things they find on the web. Another 19 percent shares nothing. In the U.S., 15 percent of users share everything or most things online. Learning the habits of your audience is vital for your content marketing strategy. You shouldn’t expect a high number of shares if your target audience falls into the category of those who don’t share everything.

People Desire a Sense of Belonging

This is something that social media excels at – providing a community for users to feel like they belong. Getting social feedback creates this sense of community. There was a study performed at the University of Queensland’s School of Psychology, which found that those who actively participated in social media had a greater sense of connectedness. In the same study, it showed that users who didn’t use Facebook for two days witnessed a negative effect.

If your brand is great at creating conversations and responding to comments in a timely manner, then you can help build your own community.

People Share Content that Arouses them

There are different ways you can arouse the senses in your audience. You can post photos of delicious looking foods for foodies, snap images of gorgeous beaches to entice travelers or showcase beautiful new dresses to fashionistas. Studies show that if you can emotionally arouse social media users, then they are more likely to share your content.

Online marketing is a must for building a solid online reputation management strategy for your company based in Los Angeles. If you can’t build and execute one yourself, then you should hire professional services.


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