The New Year is an excellent time to engage your customers and prospects. One way to do this effectively is to publish amazing content. A great content plan is needed to build awareness and intrigue in your products and services. If you’re not able to do this on your own, you can hire SEO companies to do it for you.
Social media platforms are the preferred method of distributing content to your followers. It helps your content to spread beyond those who follow your profile. If you can get people to share your content, then the exposure can increase tenfold.
Of course, going viral isn’t easy to do, and there’s no set formula for making it happen. However, this doesn’t mean there aren’t steps you can take to ensure your content is effective. Here are some tips that local SEO companies use.
Show Don’t Tell
Content is more than just text – it can incorporate visuals and even videos. Take your content to the next level by showing customers how they can use your products. For instance, giving recipes for the chocolate powder you sell or showing how your candy canes can be used to decorate the home. The idea is to get people interested and to take action (buying your product and following your recipe or guide).
Create Targeted Content
The content you develop shouldn’t be all over the place. You need to have a sense of direction that preferably resonates with your followers. Pay attention to the conversations of your followers to see what they like to do and what they care about. Use this to formulate ideas for your content.
Use Video Live
Live video has really grown in 2016, and we expect to see this continue in 2017. If you have a smartphone or tablet, then you have a way to create quick video feeds to share with your audience. Give fans an inside look of you brand or an event they weren’t able to attend.
Engage Followers to Create Buzz
There are various ways brands can get followers involved in their campaigns. Hosting contests or using tools like conversational video cards are all great for getting people involved. This will help word travel quickly about your brand, creating buzz for your products or services.
Work Together with Influencers
Maybe your social media profile is a little short in followers. If this is the case, you can team up with influencers who have larger followings. This is a great way to build a name and credibility for your brand. All you need is engaging content to share with fans to help get them on your bandwagon.
Remember, if you’re going to work with SEO companies, make sure they’re the best at what they do!