Email Marketing: The Basic Rules of Etiquette

The internet has cast a shade over the world, providing a comfort blanket for those who wish to say things they otherwise wouldn’t in the real world. We have seen consumers lash out at brands and at each other using social media platforms, such as Twitter, Facebook and even Yelp. Technology has turned us into anti-social, and sometimes rude, individuals. You’ve likely been in meetings and gatherings with friends where everyone is lost in their tablets and smartphones. Although this epidemic has besieged the world, brands must not allow it to cloud their judgment on what’s proper etiquette when communicating with consumers online. Local SEO companies have experience with rubbing consumers the right way, increasing chances of conversion.

If your company has email marketing campaigns, then it’s essential to follow the basic rules of etiquette, or you’ll end up with lower conversions and higher unsubscribe rates!

Write Emails Professionally

In a sense, your emails should read similar to a business letter. It should use professional words and refrain from the use of emoticons and fancy fonts or colors. Make sure your letters have a salutation and goes over the key points of your message. At the end, sign your name (this can be a professional signature). You can hire one of the best local SEO companies in Los Angeles to write the content for your email campaigns.

Be Concise, But Not Abrupt

People today are very busy, so you need to make sure your emails aren’t a waste of time, otherwise they won’t bother clicking on your messages. There’s a thin line between concise and abrupt. If your email is too short, it can come out as rude. Use complete sentences, thoughts and provide as much relevant information as you can (especially when responding to inquiries).

Be Quick with Responses

If you do happen to get emails from your customers or prospects, make sure to reply as quickly as possible. Brands that take forever answering emails are at a higher risk of losing customers and prospects to competitors. A quick response shows professionalism and will make your brand appear caring. If you aren’t able to answer their questions right away, at least let them know you’ve received their email and that you will send a response within a specific time frame.

Never Click “Reply All”

Replying to everyone is a violation of privacy, since everyone will be able to see everyone’s emails. This increases the chances of recipients sending unsolicited emails to one another. Also, if you hit reply all when the message is only intended for one individual, it can annoy recipients and cause the individual to feel violated (especially if there is sensitive info inside).

Ask for Permission Before Sending Attachments

The digital world is a dangerous one, thanks to all the hackers out there sending malicious malware to unsuspecting internet users. For this reason, you want to be careful about sending attachments without permission. This is especially true if you’re planning to send a file to a business professional who may have strict policies in place regarding opening unsolicited attachments. Also, if the file is too large for the email inbox, then ask if they prefer you to use Dropbox or a similar service.

Avoid Using Offensive Humor and Language

You likely know a guy (or gal) who uses curse words in their emails or even makes jokes that are unprofessional. You don’t want your brand being seen in this light, so make sure all email communications with customers and prospects (no matter how close of a relationship one has with the individual) are kept professional.

If you need help putting together an email marketing campaign or writing email content, then consult with local SEO companies in your area.


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