Content marketing is all about getting your message in front of the right prospects. With search engine optimization, this goal becomes easier to obtain. Online users are performing more than six billion searches daily, with most visitors from search being closer to making a purchase than those who come from other sources. This proves the importance of having an SEO services company – one that is experienced in generating results via content marketing.
Organic search is something worth investing in, but only if the strategy is perfected. If you’re not careful, you could be doing more harm than good for your online marketing campaign. Local SEO companies in Los Angeles can provide analytics services to determine whether you’re strategy needs tweaking.
Meanwhile, make sure you’re not doing any of the following.
Not Measuring Tangible Metrics
There are various metrics that you can measure using analytics tools, however, this doesn’t mean all of them are important. The metrics you ought to be monitoring will be based on the goals you and your SEO services company have set forth. Measuring the wrong metrics can lead your campaign in the wrong direction, which means your revenue and traffic will potentially suffer. So to avoid this issue, you should always focus on collecting data from tangible metrics, such as conversion rate optimization, traffic performance and the visitors area of concentration.
Having Mediocre Content
You have content that draws in large crowds, however your bounce rates are through the roof. Why is that? It likely has something to do with the content itself. If people aren’t sticking around to read your content or explore your site, then it could be that your messaging is off. There are different reasons why people won’t engage with your content, such as it being boring, irrelevant or low quality. Make sure the content you write is engaging, interesting and relevant to your target market. If you can’t do this, then hire content writing services from an SEO company in Los Angeles.
Using Outdated SEO Methods
This is a very good reason why you should work with a reputable SEO company. They will ensure that all of the search engine optimization techniques being used are up-to-date. You don’t want to end up being penalized for blackhat methods, like keyword stuffing and buying backlinks on irrelevant, spammy websites.
At the end of the day, your content marketing strategy should focus on getting your content in front of the right people and collecting the right data. If it isn’t, then you’ll continue having problems with your SEO campaign.