Although we live in a digital age, there’s still a lot you can learn from the old-school marketers that specialized in print advertising. One legend worth mentioning is David Ogilvy, who wrote various books encompassing the copywriting industry and how to write effective ad copy. What made his concepts ingenious is that they still can be applied today by professional SEO services.
Here are some of the tips you can use to turn your ads into high performers.
Do Your Research
You don’t want to write ad copy without first doing some research. It’s important to know just as much about your competitors as you do about your product or service. What sets apart your product from theirs? This is what you want to focus on in some of your ads. You should also hone in on the benefits your product offers and point out anything unique about your offer. Research can be done with the help of a PPC management company or professional SEO service in Los Angeles.
Look at Competitor’s Ads
These are the very ads you’re going up against, so it would help to know what type of offers they’re providing, so you can counter them accordingly. The idea is to find ways to make your own ads stand out, so that people will consider your proposition over theirs.
Survey Prospects and Customers
It’s important to know what consumers think about your brand and its products. This can help you decide which products to promote over others. Find out which products consumers like the most and why. Ask which aspects matter the most to them, so you can point those out in your ads. These surveys can be placed in your email campaigns and on social media.
Find the Right Positioning for Your Ads
Knowing more about your audience will also help you to determine how to best craft your ads to appeal to them. For instance, if you see that moms are the top buyers of a particular product, then you’d write your ads to target them. There are different ways you can position a product in an ad. For example, a bar of soap can be advertised as a gentle cleanser for babies or to tackle tough grease after a long day in the shop or garden.
The copy used in your ads really does matter. The above tips can help you formulate a better strategy for your PPC campaigns. However, you can also work together with a company that provides professional SEO services and specializes in PPC marketing.