Landing pages are all about capturing visitors and converting them into customers. The issue many brands have isn’t getting people to land on these pages, but to complete the call to action. There are various reasons why visitors may not take the bait – it could be the content, the placement of calls to action, the layout and so on. When you have a solid landing page, you will have a pot of honey that attracts flies continuously. One way to ensure your landing pages convert is to work with an SEO company.
The goal is to create a landing page that will generate revenue as you sleep. Here’s what you need to do in order to make your landing pages convert.
Develop a Unique Value Proposition
This is the key to locking in your visitors – it explains what makes you different and why your product or service is unmatched. Keep in mind that your site has under eight seconds to capture the attention of visitors, so your message needs to be well-crafted. Your company can obtain help with this from an SEO agency in Los Angeles.
Note: At the beginning of your page, you need to be quick about stating what the visitor will receive and why your offer is the best.
Make Your Call to Action Clear
There should be a clear objective for each landing page you create. If you’re looking for visitors to sign up for an email newsletter, then let that be your call to action. Don’t confuse the visitors with multiple or unclear calls to action. Your landing page should guide the visitor from discovery to knowledge to conversion.
Once you’ve gotten your visitors attention, it’s time to establish trust. The visitor is still here because they want what you have to offer, but aren’t sold on buying it from you. You can gain their trust in multiple ways, such as by using testimonials, showcasing what others are saying about you on social media and ensuring your site looks professional.
Include All the Pieces of the Puzzle
There are different parts of successful landing pages. If your landing page is missing any of the following, it could be why it’s under-performing:
- An eye-catching headline
- A video or image
- A list of benefits
- Your call to action
- The page fold (important elements go above this)
- Description for your product or service
- Third-party endorsements (to help build trust)
An SEO company can analyze your landing pages and identify what should stay and what should go.