There are various great tools you can and should be using to help promote your brand. But you should never rely heavily on one over the other. For instance, thinking SEO alone will give you all the visibility you need is just as bad as thinking social media is all that’s required to promote your services. Even great PPC campaign management will only get your company but so far. But altogether, these tools can be used to propel your online marketing forward. This is exactly what internet marketing agencies do.
One tool that continues to be effective, especially when used in conjunction with other methods, is email marketing. Don’t believe the myths that email is dead. Companies and entrepreneurs are finding this to be an excellent tool for building awareness and converting prospects into customers, so it’s definitely something you want in your toolbox.
The key now is finding ways to beefen up your email marketing list, so that you can really amplify your efforts. The following techniques are used by professional SEO services, as well as brands.
Get Help from Current Subscribers
Figuring that you already have an email list, you can use those subscribers to help grow it even larger. Don’t be too shy to ask them for help with spreading word about your email newsletter. Just don’t get too comfortable with consistently asking for handouts. You don’t want to come off as needy or struggling. Just kindly remind your readers to share your newsletters and to refer people to your subscription.
Host an Online Contest
People like free stuff, so use this to your advantage. Offer something your target audience will love, so they won’t mind giving you their email address in exchange for a chance to win the free product, service or download. You can use social media to help promote the contest.
Give Away Freebies
Speaking of free stuff, why not create a comprehensive piece of content you can use to bait prospects to sign up for your email campaign? This can be an e-book, white paper, case study or research paper. The idea is to come up with something that will really entice your target audience, so you’ll need to do some research before you begin writing. You can use the content writing services offered at an internet marketing agency, if you don’t have the time to do it yourself.
Use Social Media
Twitter and Facebook are great platforms for promoting your contests and freebies. Start conversations with those already following you and ask them to share your posts. You can even create campaigns with hashtags to help increase your own profile followers. Make sure to include a call to action and a link for users to click on.
Add a Subscribe Button to Your Profiles
You want to make it as easy as possible for users to sign up for your email newsletter. With that said, you can add a call to action button on your Facebook business page, which can direct users to the subscription page. The landing page should be enticing to help convince visitors to complete your call to action.
Get On YouTube
If you have content you can share in a video, why not do so? Millions of people are spending thousands of hours watching online video. You can use video content to draw in people, and then include a CTA and URL inside of your videos to drive them to your email subscription landing page.
Thinking outside the box is important when your email subscription rate starts to flat line. Consider working with an internet marketing agency to breathe life back into your campaign.