Social Media Marketing Tools You Should Add to Your Arsenal

A social media marketing strategy is only as good as the tools used. You have excellent content to push out on a regular basis, but this seemingly simple task can quickly grow into a cumbersome one. The only way out of this tedious assignment is to use tools that help to streamline your efforts. How do you think social media marketing companies handle all of the accounts it does?

If you’re on the verge of a breakdown and are looking for a way out, then consider using the services of a social media marketing company in Los Angeles. You can also use the following tools to enhance your social media campaigns.

Social Clout

Marketing is all about data and metrics, which is why Social Clout makes it to the list. This is a tool that measures social media activity, allowing you to track user engagement and even determine your return on investment. You can also identify the demographics that are the most active on your pages and which social media networks are converting the most.


This comes in handy when you’re trying to promote your content across multiple social media platforms. Buffer really streamlines this process, so you can spend less time posting and more time running your business. It can be used with social networks like Google+, LinkedIn, Pinterest, Twitter and Facebook. Click publish one time and it posts everywhere.


Companies should not underestimate the importance of social media marketing analytics, which is why this too makes it to the list. Cyfe puts together detailed reports of all types of data that comes from Adwords, search engine optimization and Google Analytics. It even tracks mentions of your brand. The dashboard is customizable, so you can see the data that’s most relevant to your campaign.


It’s good to know what’s being said on behalf of your brand, so that you can properly manage your public image. There have been one too many instances where a brand is brought down by the social media posts published by its employees. With this tool, you can get real-time alerts whenever a worker violates a company policy. You can even set it up so that the individual also gets notified of their violation.

These tools are great to have even if you’re working with social media marketing companies. With these at your disposal, you can ensure your campaigns are on point.


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