Content curation is a great solution for those struggling with growing their follower list. It can also help you to establish yourself as an authority in your industry. The internet has made it easier for brands and individuals to make a bigger impact on the lives of others. With the right tools and methods, you can become a highly influential brand to your target customer. Besides using SEO, your company should be heavy set on implementing a social media marketing strategy.
Writing tons of content for your company blog isn’t always feasible, which is why many hire SEO services to manage this. However, there is one other way you can stay ahead of the content game without having to write. Content curation is widely accepted and can actually help with your online marketing strategy. But you must do it in a fashionable manner.
Let’s review how you can implement content curation into your plan and gain an edge over your competitors.
What is Content Curation and When Should You Use it?
First, let’s clarify what content curation is. The beauty behind this strategy is that you don’t have to write. You do, however, have to scour the net to find the most meaningful content for your target audience, and then post it on your site or social media profile. You can compare this to building a resource page that visitors can come to regularly.
In a sense, you’re keeping your audience abreast of the latest news and topics in your industry, so they don’t have to look for it themselves. This provides you with a golden opportunity to drive traffic to your site or social media page.
If you opt to become a content curator, then you should consider publishing content on a weekly basis – much like an editorial newsletter. Make your content organized with headings and categories, so that visitors can easily find what they want to read.
Add Social Media Into the Mix
The content you curate should also be shared on social media channels. This will help you to stay relevant to your followers. If you’re good at finding exceptional content, then your following will grow even larger. As rule of thumb, one-third of your social media profile should be made up of promotional posts, another one-third content shared from other thought leaders and the final one-third is you interacting with your followers.
Why Curate Content from Others?
You hear all the time how important SEO is for companies in Los Angeles, which normally focuses on original content. While this is definitely true and highly essential for driving continuous organic traffic to your website, you don’t want to overlook the importance of sharing content of other thought leaders in your industry.
Curating content written by others in your field shows you know your industry, are aware of your competition and are willing to collaborate with them. It also showcases your confidence in your own brand. Not to mention, your exposure may increase, since you will likely draw in the other brand’s audience.
Discovering Content to Curate
There are three steps to content curation – discovering, reading and sharing. The first two will be the most time-consuming, so consider enlisting the assistance of an SEO company that offers such services. There are a number of tools you can use to discover content, such as Feedly, Twitter, Facebook and aggregation sites, such as Digg, Make sure to bookmark the content using tools like Pocket to be shared later on.
Make sure the content you’re selecting is useful and highly relevant to your target audience. If it’s not valuable to them, then you’re wasting your time and theirs.