Catering to a specific audience is always recommended when you’re trying to build a successful brand. It’s pretty tempting to try and target a large and diverse customer base, but doing so will only burn out your wallet and energy. Even Walmart has a specific audience – those looking for a great deal on just about everything. Do you think upper-class and celebrity folks are shopping there? Not exactly. So for the sake of your company’s SEO and overall internet marketing strategy, you need to target an audience that resonates with your brand and products or services.
Follow this one piece of advice and you can witness great strides in your online marketing campaign. The next step after finding your target customer is to start hanging out with them. Why? Here are three reasons.
Learn to Think Like Them
When you dwell among your followers, you start to grow a keen sense of understanding of their likes and dislikes. This is valuable intel for a brand to have. The number one place to grow closer to your audience is on social media outlets like Facebook, Twitter and YouTube. It’s about being wherever they like to hang out, so you may need the help of an SEO company in Los Angeles to help determine this.
There’s a lot you can learn about other things as well, such as what they like to do with their free time, when they log into social media and what types of things they’re into. All of this info can be used for your campaigns.
Interact with Potential Customers
Hanging around your audience puts you in the midst of people who may one day become a customer of your business. Networking is one of the key components in the marketing strategies SEO companies develop. The internet has made it easier to spread the word about your brand and directly connect with prospects. If you’ve had success with direct marketing – there’s nothing more direct than this!
Generate New Ideas
You can get a ton of new ideas for your products, services and brand overall just by listening to the suggestions your audience make. But the only way you’ll get a waft of this is if you have your ear to the ground. This could come in the form of a complaint, personal problem or compliment. See how you can improve your products and services, or which ones you should introduce based on the data you’ve collected.
And while you’re at it, consult with an SEO company to see how they can help improve your social media marketing initiative.