Not having a mobile marketing strategy for your business is like companies not having a website. You’re living in the stone ages if you think these two things aren’t crucial to the success of your business. Everyone, even senior citizens, are using mobile devices to browse the web and shop. If you’re not catering to mobile users, then you’re going to fall even further behind your competitors. You can work with an internet marketing agency to help get you up to speed, if so.
However, if you’re not yet convinced that mobile marketing is even worth your time or money, then here are a few reasons to consider.
Your Rankings Will Suffer
Google has the ultimate say over how we use internet marketing for our companies. In this case, they say that being mobile-friendly is a must if you want to rank high in its search engines. They even go as far as to penalize the sites that aren’t, so it’s pretty much not an option. What this means is you need a responsive web design, which can be obtained from an internet marketing agency.
Broaden Your Reach
If your traffic and conversion rates have been suffering lately, you should consider using mobile marketing. This will help you reach audiences that are no longer using desktop to access the web. An increasing amount of people today are only using mobile devices. You can hire a professional SEO service for assistance with this.
Advertise On Social Media
There are various platforms that offer advertising capabilities, including Facebook and Pinterest. Mobile users spend many hours on social media each week, so it makes sense to use social media ads. You just need to find out what platforms they’re using, so you can be where they are. A PPC management company can be very useful in this case.
Connect with Your Audience
Mobile users oftentimes opt in for brands to text them with promotions. If you have done a good job of building up your brand’s rapport, then you should have no problem getting users to opt in for mobile communications with your company. This gives you a grand opportunity to hit them again after they’ve made a purchase.
Not having a mobile marketing strategy is going to end up costing you more down the road. Prices for ads will rise and then you’re going to have to pay extra and play catch up with your competitors. Your best bet is to start working with an internet marketing agency now, so you can maintain a competitive advantage.