If you’re like most people, you choose keywords that are related to your business or industry to optimize your site. For instance, if you’re in online marketing, you may use key phrases like “Internet marketing agency.” While this is useful, it doesn’t do much for your online reputation management.
People who are already aware of your brand will be typing in brand-related keywords. This means you should also implement your brand name inside of your optimization strategy. Both strategies go hand-in-hand, so don’t opt for one over the other. An online reputation management service in Los Angeles can help you map out your keywords list. This way, when people are shopping for your products or your brand name, they will be able to find your business in the search engine results.
If you’re looking to improve your online reputation management strategy, then consider doing the following:
- Create strong headlines and descriptions. Your headlines should be catchy and the descriptions should adequately reflect your company.
- Expand your site inks. You can do this by creating subsections for your tabs and links, making it easier to navigate and you can use keywords within the new links to help with optimization.
- Create content for Google’s Knowledge Graph, which is the information box that shows up in search engine results, which display company information, such as ratings, address and hours of operation. You can influence the content in the knowledge graph for your company using your on-site content.
- You can also produce content for third-party sites and create social media profiles, which will also show up in branded results.
Putting it All Together
When you’re creating the content for your website, make sure to mention your brand name throughout the site. You can turn the brand keywords into links, which take visitors to your home page or product page. Also, the title tags and meta descriptions should be optimized.
You don’t have much control over the expanded site links, since these are automatically generated, based on the queries made by users. Just create it and include the most important pages. Don’t forget to optimize the titles and meta descriptions for each one. Google will then decide whether to use your links for search terms with your brand name.
If you’re putting together a branding strategy, then it’s time to consult with a reputable online reputation management company to learn what you can do to improve your chances of success.