Marketing Your Multi-Location Business in 2016

It’s tough as is trying to market a business with one location. You’ll find that your efforts will have to be more strategic and on point if you have a franchise or company with multiple locations. If you’re considering investing in such a business, then there are some things you need to know and understand before jumping in. Once everything is in line, you can focus on using Internet marketing services from an SEO company to put your business on the map.

Advertising Franchises Can Be Tricky

This was found to be true inside of a Franchise Marketing Survey that was conducted in 2016. Why? Because running a franchise requires a large group of people to come together to brainstorm and select ideas for the marketing. This always poses a risk for a multi-location company because people don’t always agree or get along. Everyone is thinking of their own best interests, rather than the best interests for the company as a whole. The great thing about multi-location marketing is that you can pool together resources for a marketing plan that benefits everyone involved.

In order to make this work for your piece of the pie, then you need to understand the following.

What is Franchising All About?

You know franchises are branches of a major corporation, such as with McDonalds, Pizza Hut and Circle K. One mistake many people make is failing to realize that franchising isn’t a separate industry, but a way of conducting business. One way to think of it is that you’ll be working for yourself, as well as for someone else. It’s a good opportunity for some, but not for everyone. You have to be content with being told what you can and can’t do by someone from higher up the chain. So if you’re not a keen on playing “follow the leader”, then this isn’t for you.

Working as a Team is Essential

You can’t look at owning a franchise as the same as owning a business you started from scratch. There is a system already in place that you have to grow accustomed to. There are rules and there are other people involved that you will have to work with over the long-term. When it comes to marketing a franchise, it’s about creating goals that will achieve success for the brand as a whole. The brand will suffer if you’re only thinking of your store’s interests.

It Takes Money to Make Money

This is definitely true in the franchise business, and any other business for that matter. As a franchise owner, you have to deal with franchise fees on top of any marketing fees you pay to an SEO company in Los Angeles. The franchise fees itself can run you a few thousand dollars, while the royalties can cost between five and eight percent of your revenue. Then on top of everything, you have the costs for advertising and marketing, which can run between one and three percent of your revenue. If you’re going to be a successful franchise owner, then you’re going to have to become accustomed to spending money to earn money.

Keeping Customers at Front and Center

SEO companies will tell you this all the time – your marketing needs to be customer-oriented, or it simply won’t work. The same goes for every other aspect of running a multi-location business. If you’re going to introduce a new product, service or marketing initiative, make sure it will benefit your end user in some form or fashion. If it’s not going to help bring more customers to your door, then it’s not worth it.


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