You have a brick and mortar business, which means you need to focus your efforts on getting more foot traffic into your shop. A lot of local businesses overlook the possibilities the Internet offers. For starters, it can be used to entice customers into your store. One way to do this is to build a website and use SEO to drive traffic to your company.
Some retailers and shops are opening up e-commerce websites to help increase their revenue. The data you collect from your online sales can come in handy when you’re trying to drive traffic to your physical location. An SEO company in Los Angeles can also be used to analyze your data and offer expert advice.
Here are some of the methods you can try to help bring more of your online customers to your brick and mortar.
There are quite a few ways you can entice online shoppers to step foot into your store, such as with the following techniques:
- Pick-up in store: You can get more people into your store by allowing them to order items online and then pick them up from your shop. This can be done for free, making it more enticing to customers who are looking to save money on shipping.
- Customer loyalty program: Build a loyalty program that drives customers into your store.
- Run single marketing campaigns that promote both your online and physical shop.
Local SEO Marketing
Search engines can be very effective for bringing in local traffic to your website and store. You can claim online business directories and insert relevant keywords to help local customers find your listings when searching for your products.
You can also optimize your email campaigns to include local listings for your store based on where the subscriber lives. In order to pull this off, you’ll need to segment your audience. This can be done by looking at the billing addressed used for purchases.
Store information can also be included in all of your email messaging, if you only have one location. Or if you have multiple locations, you can include the info for the headquarters.
Personalize your emails as much as possible to help get customers to react positively. There’s plenty of data you can use. If you can’t analyze data yourself, you can hire one of many SEO companies to do it for you.