If you’ve had your website for more than five years, then you know a thing or two about link building and how it has evolved. In the past, you were able to get away with obtaining backlinks from spammy, low-quality websites. However, a few years ago, Google and other search engines decided to crack down on this black hat tactic. Any websites with these “bad” links will have their sites penalized. This means you’ll lose any ranks you have and possibly be removed from the SERPS. This makes it even more necessary to hire reputable local SEO companies that only practice white hat link building techniques.
What Are Good Links?
There are different types of backlinks that exist on the Web, requiring different methods to obtain them. For instance, you can have editorial links pointing to your website. The only way to achieve this is to write an articles for a third-party website (or have them write a post) and include a link to your website within that article. This is considered a natural link. If your site is high-quality and informative, you can get editorial links easily, since other site owners will reference your website in their work.
Another way to get these type of links is to do manual outreach link building. This is when you connect with site owners and ask them to link to you. However, this should only be done with sites that are relevant to your industry. Otherwise, this will be considered a bad link.
Be Careful with Self-Created, Non-Editorial Links
This is a link building method that is frowned upon by search engines. It’s considered a black hat method and is avoided by quality local SEO services Los Angeles that build links for companies. These type of links have less of a positive impact on your website rank, and if done inappropriately, it can have a major negative impact on your ranking. Examples of these type of links include those found in blog comments, article directories, press releases, advertorials, embeddable widgets, guestbooks, forum signatures and guest post signatures.
Social Media Links
One way local SEO companies are building links for their clients is through social media. Posting your content on social media enables you to reach your audience faster and helps to boost your Search Engine Optimization . You can talk more about building a social media strategy with marketing companies in Los Angeles that specialize in this.