Marketing to other businesses has gotten a lot easier over the years. The different venues and tools that are now at your disposal makes it simple to connect with your customers. Social media is one tool that has made this possible. There are various platforms local SEO companies in Los Angeles use to promote content to B2B audiences. This includes Facebook, Twitter and LinkedIn.
But what does it take to make your social media marketing campaigns worth the time, money and effort? If your content isn’t getting shares from your B2B readers, then you’re likely not reaching them the way you should. Maybe your content isn’t interesting enough or the posts are being pushed down into the feed by other content publishers, since it doesn’t stand out.
Whatever the issue with your low shares on social media, it’s time to make some changes. Here are a few tips that can help turn your B2B campaigns around.
Create Content that’s Quality But Short
Every businessman (or woman) is looking for content that is a good read. A good read is content that’s short and sweet. It should include all the meat and less of the fat. If your content is too fluffy, with little to no substance, then people aren’t going to want to read, let alone share it. You can make short content by repurposing longer in-depth pieces you may have lying around. Include charts, images and any other supporting graphics that will make it more visually appealing and easier to digest. SEO services in Los Angeles can be used to ensure your content resonates with your audience.
Find Great Topics to Increase Engagement
People respond the most to content that’s engaging, so choose to write about topics of interest. These can be trending topics or something that’s emerging. Businesses like to be in the know of upcoming trends, so they can be the first one on the scene.
Try Out List Posts
Again, content that is easy to digest tends to perform the best on social media. Entrepreneurs are busy people and want to read content that matters, but within a few minutes flat. Find topics that are relevant and create list posts out of them. This can be top 10 best, top 10 worst or 7 things you should never… These headlines are attention grabbing and if written right, it can help boost shares. You can work with local SEO companies to come up with list content ideas.
Publish Case Studies
Businesses are always looking for solutions, so if you can find ways to showcase how your products and services work for other customers, then it can help boost your sales. Case studies are in-depth testimonials, which show how your business has helped other businesses. This can be a real game changer for your brand, especially if you have plenty of case studies to offer.
Help Others Be Successful
In the business world, you’re always looking to improve your company and yourself. You can help your audience do that by posting how-to and DIY content that caters to the industries they’re in. It’s important to have some idea of what your customers are looking to accomplish, so you can publish content that is relevant to their needs.
Promote Specific Content On Different Platforms
One thing local SEO companies have figured out is that not all content works everywhere. For this reason, it’s a good idea to expand your efforts to other platforms, including Twitter, Faebook, LinkedIn and Pinterest. You’ll need to do some testing to see which pieces of content perform best on the different platforms.