As an entrepreneur, the most important thing is to have a good reputation. This is what helps you to acquire leads and maintain a consistent customer base. But what happens when your reputation comes under attack on the world wide web? If you don’t already have an online reputation management system in place, then it’s going to be longer and harder to restore your dignity.
With the assistance of online reputation management services in Los Angeles, you can ensure the right steps are taken to restore integrity and trust. But there are a few things that you may be tempted to do that you absolutely shouldn’t when under attack by online media.
One thing you don’t want to do is ignore the issue, because after a while, your customers will start to believe the misconceptions. However, there is a particular way you should do this, which should be outlined in your online reputation management strategy.
Here are some things you should and shouldn’t do when your brand is under attack online.
Avoid Getting Your Hands Dirty
It’s very tempting to jump right in the mud with the people who are attacking your brand – it’s a natural response to adversity. But this won’t get anything resolved. This will only make you come off as unprofessional and will further tarnish your identity. Instead, focus on allowing your character and commitment to appeasing customers shine through. Actions always speak louder than words!
Let Customers Know it’s Business as Usual
You risk losing customers if they feel the backlash you’re receiving online will lessen your productivity or close down your company. This is why it’s necessary to let customers know that it will be business as usual and that you’re in it to win it. The only time this is necessary is when the negativity is widespread and publicly known.
Add Extra Value
One effective way to counter negativity is to show everyone how excellent your products and/or services are. It’s hard to continue bashing a business when they continue to prove how great they are. Adding extra value to your products and services can help steer attention towards this and away from the backlash.
Build a Support System
It’s good to have people in your corner at times like this. This can be other businesses and entrepreneurs you have a relationship with or even experts you’ve recently hired to maintain your online reputation management. The key here is to have a safe outlet for your frustrations and good feedback that will actually help you get through the ordeal.