Few people have actually mastered Facebook marketing because they fail to see the potential all of its features offer. Most brands open up a Facebook Page, post contents and that’s about as far as they go. There’s so much more that can be done with the help of experts from social media marketing companies in Los Angeles.
Likely, you have questions about what you should be doing on Facebook to increase your reach and user engagement. The following questions were answered by experts that offer social media marketing services.
Is there a difference between Facebook Live video and embedded video?
The difference between the two has to do with where they’re recorded and how they’re uploaded. For instance, with the Facebook Live videos, the broadcasts are done live using the Facebook app. This is normally done using a mobile device. Embedded videos are pretty much recorded outside of Facebook and then uploaded to your page.
Will Facebook Live become like Blab?
It’s very likely that Facebook will eventually offer the option to invite others to a live show, like Blab does. When this will happen – no one knows. But it’s highly likely that users will be able to perform group chats. There will probably also be a messenger inside the Facebook Live feature, which can be useful for offering customer service.
What’s “created for sound off”?
If you’ve noticed, the videos you find on Facebook don’t have sound until you click on them. This is why it’s recommended that you create video content that is appealing without having sound. Once it catches the attention and interest of people, they will be more likely to click on it to hear what’s happening. You can also put words on the screen to help give clues while the sound is off. Or you can not put words on the screen to pique their interest.
Will ads eventually become a part of Facebook Live?
It’s already been confirmed that Facebook isn’t allowing users to put ads in the pre-roll. What this likely means is that Facebook will likely include ad units in their inventory later, so be on the lookout for this. Once available, PPC management and social media marketing companies will quickly jump on it.
How do I share content from Instagram to Facebook?
You can find a lot of images on Facebook that says shared from Instagram or view on Instagram. Once you connect your Facebook business page to your Instagram account, you will be able to automatically share uploaded photos to your profile on Facebook. This can be shared to either your personal account or a page you manage.
What’s the best time to post on Facebook?
According to research done by BuzzSumo, the best time to post on Facebook is between 10 pm and 11 pm (local time for your audience). It was also found that Sundays were the best day out of the week to post. You can try posting between those times each Sunday to see how your posts fare. BuzzSumo offers a Facebook analyzer, which can be used to see the best time of day to post for certain topics and you can check out your competitors’ leading pages.
Should I use hashtags for my Facebook posts?
It seems that hashtags don’t help Facebook posts and in fact decrease their shareability. BuzzSumo did a study with one billion Facebook posts and they found that hashtags were less frequently shared than those without hashtags. More research is needed to see why this trend was seen and if it really has anything to do with hashtags.
You can increase your success on Facebook by creating a winning strategy. Consult with one of the social media marketing companies to see how they can help.