There are millions of people spending countless hours on their social media accounts. Some are glued to Facebook, while others dwell in multiple platforms at once. One things for sure, Pinterest has grown in popularity, especially among businesses. If you have a visually-appealing content for your brand, then you too can use Pinterest as part of your Internet marketing strategy. You can work with social media marketing companies to formulate a strategy.
Why Use Pinterest
Stats show that there were nearly 10 million unique visitors on Pinterest each month within the first two years after its launch. This made it one of the fastest growing sites on the Web. Then tie in the fact that more than 50 percent of shares are done using tablets and 30 percent using smartphones. So if you have a local business in Los Angeles, you can use Pinterest for your social media marketing.
Getting Started with Pinterest
Pinterest is just like most other platforms you’ve used in the past, like Google+ and Facebook. When you open an account, you will have to choose the business profile and select a name (preferably your brand name or a variation thereof, if it has been taken). If you already have a personal account, you can switch it over to a business account. Social media marketing companies will gladly set this up for you.
Monitor Pins from Your Site
You can add code or a plugin to your website so that visitors can pin images from your site. Make sure to pay close attention to the pins they make, so you can get a better idea of what they like. Social media marketing services can also analyze this for you. It’s a good idea to follow users who have pinned your content. You can also follow competitors to get ideas based on what their followers like.
Create Boards with Themes
You’ll find that the most successful brands on Pinterest have between 15 and 20 different boards, each of them having its own theme. You don’t have to start out with this many, but you eventually want to get here. This will help create well-targeted pins that potentially improve your rank in the search results.
If you’re not sure how you can use Pinterest for your Internet marketing, consider teaming up with social media marketing companies that have a proven track record of success.