One thing you’ll learn quickly as a Coachella Valley business owner is the need for an online presence. There are different methods for achieving visibility on the Web, including social media marketing, PPC ads, content marketing and video marketing. You can work in tandem with social media marketing companies that offer social profile management and online reputation management.
If your company has yet to incorporate social media and ORM, then it’s time to. Let’s review why both are an essential part of any digital marketing strategy.
Top Benefits of Social Media Marketing
Social media is a highly effective way to establish your brand as a credible entity. Everyone is on social media – there are over a billion users on Facebook alone. Snapchat, Twitter, Instagram and Pinterest are also very popular, making them great outlets for your content. If you want brand recognition, then social media marketing is the way to go.
Once you have established your brand on Facebook or another network, you can begin fostering relationships with your customers. This is how you will successfully improve brand loyalty. According to one report released by Texas Tech University, brands that are active on social media have more loyal customers.
The conversion rates companies see when a successful social media marketing strategy is implemented is also pretty impressive. Every time you post to your social media account, you are opening the door for people to convert. Social networks help to humanize your brand, which is a quality most consumers are looking for. Make sure you’re engaging with users who respond to your posts. Numbers show that social media’s lead-to-close rate is 100 percent higher than outbound marketing.
Top Benefits of Online Reputation Management
Social media and ORM go hand-in-hand, so it’s the prefect duo for any Internet marketing strategy. But why is your reputation on the Web just as, if not more, important than what it is offline? You already know the importance of your reputation and how it helps to sink or float a business. But if you have yet to start building your online presence, here are a few reasons why you should.
Since most people conduct an online search about a brand and its services and products before doing business with them, it make sense how an online presence can help sway people your way. If your online reputation is prominent, it can potentially drive up your sales.
Another reason to invest in ORM is to boost trust and credibility for your brand. If people look you up online and find nothing, then they will more than likely look elsewhere. You need to have at least a business listing to show that you are a legit company and not some fly-by-night scam.
It’s difficult to keep a squeaky clean reputation – you can’t please everyone. But if you already have a presence online, you can do damage control quicker and easier. You’ll need to have a strategy in place for countering backlash you receive from the public to prevent your brand’s reputation from being tarnished. Too many businesses have lost millions due to bad reviews online.
When your brand has a good reputation, it’s easier to find great talent to join your team. People don’t like working for a brand with a bad reputation and high achievers will have their sights on working with a company that has an established online presence. If they can’t Google you, then you’re out of date or irrelevant – two things you don’t want your Coachella Valley business to be!
Consult with social media marketing companies in Los Angeles to get started on your own ORM and social media strategy.