We’ve come a long way in the Internet marketing industry. It’s been a bumpy ride, but every jolt was worth the trip. The longer you stay on this road, the more you learn about consumers and how to better serve them. Once you understand that, you can enhance your marketing initiatives ten fold. This is exactly what local SEO companies strive to do. An SEO company can provide services to boost your mobile marketing efforts, including social media marketing, Web design and search engine optimization.
All of these aspects are still very much important for mobile marketing. But if your brand is slowly, but surely crossing over to the mobile advertising industry, you have some learning to do. As you’re embarking on your new journey, keep the following tips in mind.
Be Creative, but Keep it Short and Sweet
It’s easy to get carried away with your ideas sometimes, which is okay in theater, but unforgivable among mobile users. If you want to capture the attention of someone with short attention spans, you have to keep your presentations short and catchy. So what you want to do is focus on delivering messages that are strong and short. Just to note, numbers show that our attention spans have dropped from 12 seconds to 8 seconds in 15 short years between the years 2000 and 2015.
Geolocation Tageting Are Key
Mobile device users are looking for personalized experiences, which is actually possible thanks to geo-fencing and geolocation. This allows you to customize your ads to suit the individual needs of your audience. For instance, you can add a store locator, so consumers can find the closest shop to buy from. Smart brands are using mobile ad campaigns to boost their in-store traffic. Like Adidas, which directed mobile Internet shoppers to the retail store location page to pick up the shoes they want. Data was also collected from these users, which showed a boost in their mobile ROI by 680 percent and conversion rates from the store locator page to in-store visits by 20 percent. In short, local SEO is something your company should definitely invest.
Become a Multi-Channel Marketer
If you’re collecting the right data, you can learn everything there is to know about your customers’ journeys. This can then be used to market to them across channels. This means your ads will be displayed on whichever devices they use throughout the day, such as their tablet, smartphone or even smart watch.
All of these tips can be easily employed into your mobile marketing strategy. If not, you can always use the help of a knowledgeable expert from an SEO company.