So you decided to hire an SEO company for your Internet marketing campaigns. This is a great choice, only when working with companies that have had great success with their search engine optimization in the past. But as with any SEO strategy, it’s important to be patient to see whether or not it’s working for your Los Angeles business. There’s no such thing as overnight success for SEO, so be prepared to ride it out for a few months before seeing any results.
Then to increase your chances of success and to maximize your ROI, you can use the following tips to get the most out of your SEO company.
Let the agency you hire know what marketing techniques you already have in place. This may be used as leverage for whatever strategies they decide to implement. The search engine optimization experts will also be able to analyze your current efforts to identify pitfalls and areas of opportunity you’re missing to convert prospects. For instance, you may learn that your text-only content marketing efforts would perform better if mixed with a bit of video content.
Optimize Your Own Teams
Once you have a strategy in place, you need to ensure you have the knowhow and technology needed to execute it on your end. For instance, if you have teams that are contributing to the social media marketing, they need to know the best practices and the overall strategy. Communication is key to making everything work.
Share Your Analytics
There’s more to a search engine optimization strategy than keywords and clicks. You need to share intel with your SEO agency, such as calls and purchases. The purpose of your strategy is to convert leads into customers – this information will be useful in determining whether a campaign is performing optimally.
Reveal Your Monthly Revenue
Not only will this help the agency understand your business size, but it will also help identify the best techniques to implement. Obviously a business earning $10,000 per month shouldn’t invest in PPC ad campaigns that compete with companies making $1 million a month.
Identify the Lifetime Value of Customers
Does your business model consist of selling to customers one time or does it include a strategy to get them to make additional purchases? Maybe you have other premium products or services they can upgrade to at a later time. You can calculate the lifetime value of a customer by multiplying the average value of a sale by the amount of repeat transactions. This information is beneficial to your SEO company because it determines how much your business should be spending to acquire a new customer. If your campaign isn’t giving you a return on investment, then it isn’t worth it!