What type of tools do you have in your online marketing arsenal? You ask any professional SEO service provider and they’ll give you a list of them. Brands, businesses and entrepreneurs can all benefit from the online marketing tools that are readily available. If not, you can always connect with a local LA SEO service expert. But if you’re serious about your Internet marketing campaign, it’s important that you at least familiarize yourself with the various tools out there.
Some people shy away from the idea of getting the following tools because they cost money. But like with anything in business – you get what you pay for. These tools are considered top-notch and well-worth the investment.
InfusionSoft for Email Marketing
Email marketing is still alive and well, and should be a part of your Internet marketing strategy. It becomes even more effective when you incorporate tools like InfusionSoft, This comes with a variety of automation features. It has a high one-time setup fee of $2,000, then the monthly fees range between $199 and $599. Obviously, this is for those who are serious about their email marketing campaigns. It will save you time and comes with high deliverability rates.
Buzzsumo for Content Marketing
The key to increasing visibility is to develop content around trending topics. Buzzsumo gives you a front seat window into the most shared content on the Web, which can be searched through by topic. You can also narrow down your search based on content type, such as blogs, infographics and videos. There are advanced features worth noting, such as “monitoring” and “influencers”. This runs you $99 per month for the pro account and as much as $999 monthly for enterprise accounts. You’ll find a variety of professional SEO services utilizing Buzzsumo for their content marketing strategies.
Canva for Graphic Design
Whether you’re trying to customize stock photos, create an eBook cover or social media cover photo, you’re going to need a quality graphic design tool to make it happen. When you can’t afford to hire a graphic designer, this is the next best option. Canva makes designing easy and fast. It’s also amazingly affordable with a monthly subscription set at $12.95.
The great thing about hiring professional SEO services is that they grant you access to many of the leading tools out there at no additional cost. If you’re worried about pricing, but want the benefits of these tools, consult with a reputable SEO agency that utilizes them.