The Internet itself is a powerful source that can do great things for your brand. But it can also act as a double-edged sword, wreaking havoc on your squeaky clean image. Online reputation management is key here, which can be obtained from an SEO agency. Social media marketing services are also vital if you are looking to establish yourself in this realm.
Below, we will discuss how you can turn your social media accounts into a powerhouse marketing strategy for your business or brand.
Update Your Social Sites
A lot of brands set up their social profiles and forget to update them over time. If you have a new business name, address, phone number, website or hours of operation, make sure it reflects in all of the accounts you have open. Make sure your logos are consistent and are high quality and professional looking.
Post Content Daily
Each day, you should post at least one piece of content. If you don’t have the time to do this yourself, you can hire an SEO agency to do it for you. It’s important that your posts are high quality, original and relevant to your target customer. Focus on adding value versus promoting a great deal.
Keep Track of Competitors
Always watch what your competition is doing on social media. This can be easily done on platforms like Instagram and Twitter. You can follow these brands and even follow some of their followers who may follow you in return. See what announcements they’re making and direction they’re headed in to stay ahead of the game.
Show Customers Lots of Love
Social media is to the go-to place for customers to interact with brands. Millennials and even some baby boomers are more likely to reach out to you on Facebook and Twitter than call your phone. Just make sure you’re replying to their messages in a timely fashion. This will earn major kudos with customers, especially if your answer resolves their problem.
Use Your Personal Profile
You can put your personal Facebook account to use by using it to make a comment on your Facebook page. Customers like to see the human side of brands, and this is a great way to put a face to your entity. Share some valuable information, such as insider info. Make sure you come off as authentic. Post enough info to keep people informed, such as pricing and release dates of a particular new product or service.