SEO marketing is a big part of business success in the online world. There are so many more competitors that you have to face in this arena that you really need to make sure that you have the best marketing plans in place and that you’re capable of getting the best SEO solutions for your business needs. Before you dive in, though, it helps if you can take the time to get informed about marketing. In order to help with that, we’re giving you some of the biggest myths of SEO marketing, straight from professional SEO companies.
Myth: SEO is still the best marketing tool.
Fact: SEO, while important, isn’t just about keywords anymore. It is a powerful tool for branding, but there are others that might have more power, such as social media marketing. Search engine optimization is valuable, but it’s not what it used to be.
Myth: Local SEO doesn’t matter.
Fact: Right now, the increasing number of mobile users and growing demand for local services is actually dominating the world of consumerism. If your business wants to get noticed, any SEO company will tell you that you have to get local, now.
Myth: All guest posts are a bad idea.
Fact: While many have abused the guest posting option for their own marketing needs, it’s foolish to state that no one can benefit from guest posts. If you are looking to build relationships, build your authority, or even help further your own marketing efforts, guest blogging might actually be a viable option.
Myth: Today’s SEO campaigns are only about creating content.
Fact: While good content is critical to your business, you also need to make sure that you’re taking care of every aspect of building your brand. SEO companies will tell you that content is great, but so are a strong website foundation, marketing methods, and other elements of your business.
SEO companies have all of the expertise and insight that you need to develop effective SEO marketing campaigns, including taking advantage of local SEO and other tools to get noticed by your audience. Take advantage of that and keep these things in mind when you’re building your own marketing campaign.