6 Social Media Snafus and How to Avoid Them

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Social media is the new marketing avenue for businesses. The online consumer wants a business that is personable and easy to connect with, which is why social media has proven to be so successful. Social media marketing services are going to help you get the most out of your own marketing strategy, but you have to be very careful about what youre doing. Whether you have already outsourced your social media to local SEO services or not, you need to be aware of the biggest mistakes in social media so you can avoid them at all costs.

Here are six common mistakes people make with social media marketing, and often why they end up working with social media marketing services in the end:

  • Wrong Person, Wrong Job: Social media is about sharing your voice with your audience. If you outsource your social media or do it in-house, you have to make sure that you choose someone qualified for the job. This should be someone with expertise in social media marketing.

  • Hackers: Social media isnt as secure as enterprise-level software solutions, which makes it much more likely to be hacked. Security firms identified more than 300,000 Facebook accounts that were compromised in 2013 alone. Use a creative password, social media tools, and limit access to your profile.

  • Copying Content: You have to establish your brand as an authority, and you can only do that by creating original content for your social media channels. You can share other relevant information and posts, but you have to have your own voice.

  • Too Personal: Social media is about being personable and sharing your brand with your audience. However, you should make sure that you dont get too personal, and avoid subjects like religion, politics, negative feedback, and more.

  • Paying for Publicity: Quality is much better than quantity and if people find out you faked your audience, it could be detrimental.

  • Just Because: Social media is an essential marketing tool, as many social media marketing companies will tell you. However, you cant just use all the platforms for the fun of it. You need to go where your audience is. A lawyer probably wouldnt use Pinterest, for example.

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